Performance • Strategy • Growth
Senior Performance Marketing Specialist
Turning ad spend into measurable growth across the GCC.
8+ Years • GCC Markets • Up to 18X ROAS
Explore My ExperienceAbout Shimaa
I plan, launch, and optimize high-budget campaigns across Google, Meta, TikTok, Snapchat, and YouTube. My work brings together growth strategy, advanced GTM and GA4 tracking, and continuous optimization to help e-commerce, real estate, healthcare, and education brands scale with clarity.
Career Journey
A track record spanning hands-on media buying, team leadership, platform infrastructure, and performance strategy.
Karzoun Chat • Remote
Managed Meta Business Manager infrastructure and WhatsApp Business API solutions for enterprise clients across the GCC, covering business verification, API integrations, Meta Commerce, compliance, and complex troubleshooting.
Eya Clean • Saudi Arabia
Led multi-channel campaigns across eight GCC countries using Meta, Google, TikTok, Snapchat, and YouTube while optimizing budgets, targeting, and commercial outcomes. Up to 8X e-commerce ROAS • Up to 18X influencer ROAS
Rosella • Germany
Planned multi-platform campaigns across Qatar, Bahrain, Saudi Arabia, and Kenya, translating performance analysis into stronger ROI and sustainable client growth.
Energize SA • Saudi Arabia
Executed cross-platform advertising, tracked core performance indicators, and documented successful initiatives to strengthen campaign optimization and reporting.
Obelix Marketing Agency • Egypt
Led digital campaigns, supervised team performance, developed content, and delivered strategic reporting to improve ROI and overall campaign effectiveness.
Self-employed • Remote
Helping businesses scale through paid advertising, lead generation, conversion optimization, competitor research, and performance-led e-commerce strategy.
Core Expertise
Google, Meta, TikTok, Snapchat, X, and YouTube campaigns built around measurable commercial goals.
Reliable measurement using GTM and GA4, with clear reporting that turns performance data into action.
CRO, competitive analysis, lead generation, and e-commerce scaling shaped by real market signals.
Selected Work
Market Reach
Experience across GCC and international markets, adapting strategy to audience behavior, platform maturity, and the economics of each business.
Start a Conversation
For performance marketing opportunities, strategic collaborations, or consulting conversations, reach out directly.